Beer is a commercially successful drink all around the world and is produced under all kinds of circumstances and in many climate zones. Japan is no exception with a flourishing beer economy and a large variety of producers and beverages. Japan’s biggest beer company is a Asahi, let’s take a closer look:
The Asahi brewing company is a leading beer and soft drink company based in Tokyo. As of January 2014, Asahi was the largest of the four major beer producers in Japan. Asahi was founded in Osaka in 1889 as the Osaka Beer Company. During the First World War German prisoners worked in the brewery.
In 1987 Asahi introduced Asahi Super Dry a product that transformed the modern beer industry in Japan. Asahi Super Dry is described as a beer with a crisp, dry taste reminiscent of some northern German beers. This highly successful launch led to a significant rise in consumer demand for dry beer and in turn to a dramatic turnaround in Asahi’s business performance, surpassing Kirin in terms of both sales and profitability. By early 2017, the Super Dry brand was Japan’s best-selling beer.